Candice McManus

Candice McManus

I’m a London-based product designer with a foundation in graphic design, branding, and art direction. I started my career crafting visual identities and marketing experiences before shifting my focus to digital products—where I found my passion for designing not just how things look, but how they work.

I’ve worked across e-commerce, ed-tech, and marketplaces, tackling challenges in growth, acquisitions, and bespoke platform design. Drawing from my diverse creative background, I bring a holistic approach to design, balancing aesthetics, usability, and business impact.



What I Believe as a Designer

Invisible Design First

The best design isn’t just intuitive—it’s invisible. If a user can accomplish their goal effortlessly, without friction, the design is doing its job. I focus on removing unnecessary complexity while delivering delight at the right moments.


Collaboration is Everything

The best products aren’t built in silos. Great design happens when design, engineering, product, and research work together, pushing each other toward smarter, stronger solutions. I believe in tight feedback loops, open communication, and building with—not for—users.


Challenge the Status Quo (Thoughtfully)

I don’t believe in doing things a certain way just because “that’s how it’s always been done.” I ask the hard questions, explore new angles, and push for better—while staying grounded in strategy, research, and business impact.


Curiosity Over Credentials

I don’t think you need years of experience in a specific industry to create great products. A deep toolkit, relentless curiosity, and a strong sense of purpose can untangle any business problem. I thrive on learning fast, adapting, and bringing fresh perspectives to new challenges.


Inclusive by Default

Good design is for everyone. Accessibility isn’t an afterthought—it’s a baseline. I strive to create experiences that are usable, ethical, and built for the full range of human diversity.

Let’s Build Something Better

I’m always looking to collaborate on projects that prioritize the user, challenge assumptions, and drive meaningful impact. If you want to talk design, problem-solving, or how we can make things better together, let’s connect.